Example audit. Illustrative, not a real company.

Northstar Cloud: pipeline audit

This is what you get back: who closes what across your prospect segments, where demand outruns your talent, and what to do about it.

deals analyzed
312
reps
6
prospect segments
4
overall close rate
41%

What to do about it

  1. Hire

    Hire for enterprise security buyers

    34% of the pipeline, closing at 28%. Only Dana wins it (47%), and she can't cover it alone. Hire a rep who sells the way she does.

  2. Route

    Route more mid-market to Marcus

    Marcus closes mid-market ops at 63% against a 52% segment average. Sending him more of this segment lifts revenue with no new headcount.

  3. Hire

    Hire a specialist for healthcare

    15% of demand at a 24% close rate, and no rep wins it reliably. A closer who is comfortable with regulated, compliance-heavy buyers would unlock it.

Your prospect segments

Each segment is a distinct kind of buyer. A "talent gap" means it is a big share of demand, but no rep closes it reliably yet.

SegmentPipelineClose rateBest fitWho closes it
Enterprise security buyers
Large orgs, many stakeholders, long cycles.
Talent gap
34%28%Dana K. 47%
  • Dana K.47% (38)
  • Marcus T.24% (29)
  • Priya R.19% (21)
Mid-market ops teams
Fast-moving, ROI-driven, one decision-maker.
29%52%Marcus T. 63%
  • Marcus T.63% (41)
  • Dana K.50% (26)
  • Sam O.44% (33)
SMB self-serve
Price-sensitive, quick decisions.
22%49%Priya R. 58%
  • Priya R.58% (35)
  • Sam O.47% (28)
Healthcare and regulated
Compliance-heavy, slow, security reviews.
Talent gap
15%24%Dana K. 31%
  • Dana K.31% (12)
  • Marcus T.18% (14)

Get this on your own pipeline.

Set it up yourself in a few minutes, or have a data engineer walk you through the export. Free, and if it isn't useful you owe nothing.