Northstar Cloud — pipeline audit
This is what you get back: who closes what across your prospect segments, where demand outruns your talent, and what to do about it.
What to do about it
Hire for enterprise security buyers
34% of your pipeline, but it closes at 28% — only Dana wins it (47%), and she can't cover it alone. Hire a rep who sells the way she does.
Route more mid-market to Marcus
Marcus closes mid-market ops at 63% vs the 52% segment average. Sending him more of this segment lifts revenue with no new headcount.
Hire a specialist for healthcare
15% of demand, 24% close rate, and no rep wins it reliably. A closer who's comfortable with regulated, compliance-heavy buyers would unlock it.
Your prospect segments
Each segment is a distinct kind of buyer. A “talent gap” means it's a big share of demand, but no rep closes it reliably yet.
Enterprise security buyers
Large orgs, many stakeholders, long cycles.
Best fit: Dana K. · 47%
- Dana K.47% (38)
- Marcus T.24% (29)
- Priya R.19% (21)
Mid-market ops teams
Fast-moving, ROI-driven, single decision-maker.
Best fit: Marcus T. · 63%
- Marcus T.63% (41)
- Dana K.50% (26)
- Sam O.44% (33)
SMB self-serve
Price-sensitive, quick decisions.
Best fit: Priya R. · 58%
- Priya R.58% (35)
- Sam O.47% (28)
Healthcare / regulated
Compliance-heavy, slow, security reviews.
Best fit: Dana K. · 31%
- Dana K.31% (12)
- Marcus T.18% (14)
Get this on your own pipeline
Set it up yourself in a few minutes, or have a data engineer walk you through the export. Free — and if it's not useful, you don't owe a thing.