Example audit. Illustrative, not a real company.
Northstar Cloud: pipeline audit
This is what you get back: who closes what across your prospect segments, where demand outruns your talent, and what to do about it.
- deals analyzed
- 312
- reps
- 6
- prospect segments
- 4
- overall close rate
- 41%
What to do about it
- Hire
Hire for enterprise security buyers
34% of the pipeline, closing at 28%. Only Dana wins it (47%), and she can't cover it alone. Hire a rep who sells the way she does.
- Route
Route more mid-market to Marcus
Marcus closes mid-market ops at 63% against a 52% segment average. Sending him more of this segment lifts revenue with no new headcount.
- Hire
Hire a specialist for healthcare
15% of demand at a 24% close rate, and no rep wins it reliably. A closer who is comfortable with regulated, compliance-heavy buyers would unlock it.
Your prospect segments
Each segment is a distinct kind of buyer. A "talent gap" means it is a big share of demand, but no rep closes it reliably yet.
| Segment | Pipeline | Close rate | Best fit | Who closes it |
|---|---|---|---|---|
Enterprise security buyers Large orgs, many stakeholders, long cycles. Talent gap | 34% | 28% | Dana K. 47% |
|
Mid-market ops teams Fast-moving, ROI-driven, one decision-maker. | 29% | 52% | Marcus T. 63% |
|
SMB self-serve Price-sensitive, quick decisions. | 22% | 49% | Priya R. 58% |
|
Healthcare and regulated Compliance-heavy, slow, security reviews. Talent gap | 15% | 24% | Dana K. 31% |
|
Get this on your own pipeline.
Set it up yourself in a few minutes, or have a data engineer walk you through the export. Free, and if it isn't useful you owe nothing.